In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.
We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.
In this webinar, you’ll learn about permission-based email marketing and best practices you can put into place immediately to help your organization get better results when you hit “send.”
In this webinar you’ll learn:
- why you use an email service provider instead of your Yahoo, Gmail or Hotmail account to send out mass emails
- how to comply with laws governing email marketing
- how to build a permission-based list and grow that list
- how you can create valuable content people will want to read
- how to make sure your email lands in your reader’s inbox and not their spam folder
- ways to increase your “open rates,” that is, the number of people who actually open and read the email
In addition, we’ll discuss how you can spread your valuable content through social media channels.
Remember the old Faberge Organics Shampoo commercial from the 1970s? (Maybe you weren’t born yet, so here’s a link to what we’re talking about http://youtu.be/TgDxWNV4wWY). The bottom line: Word-of-mouth marketing is the best marketing. Getting other people to talk about your organization or product and spread your message is what going social is all about.
In spite of complaints about overloaded inboxes, statistics show that email marketing is very effective for businesses and nonprofits alike.
We’re not talking about creating spam! In fact, we’re talking about how to make your mail both welcome and read.
In this webinar, you’ll learn about permission-based email marketing and best practices you can put into place immediately to help your organization get better results when you hit “send.”
In this webinar you’ll learn:
- why you use an email service provider instead of your Yahoo, Gmail or Hotmail account to send out mass emails
- how to comply with laws governing email marketing
- how to build a permission-based list and grow that list
- how you can create valuable content people will want to read
- how to make sure your email lands in your reader’s inbox and not their spam folder
- ways to increase your “open rates,” that is, the number of people who actually open and read the email
In addition, we’ll discuss how you can spread your valuable content through social media channels.
Remember the old Faberge Organics Shampoo commercial from the 1970s? (Maybe you weren’t born yet, so here’s a link to what we’re talking about http://youtu.be/TgDxWNV4wWY). The bottom line: Word-of-mouth marketing is the best marketing. Getting other people to talk about your organization or product and spread your message is what going social is all about.
- Small business owners
- Solo-preneurs
-
Nonprofit marketing and development executives
Wednesday, June 6, 2012 12n-1pm ET