Don’t waste time and money by trying to communicate to those who have shown little or no affinity to your cause.
Our webinar will examine how to look at your constituents through the filter of your database, thus providing a better understanding of who they are and what they are interested in.
Know your audience…manage your data. Successful fundraising strategies depend upon it!
This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.
Takeaways:
- Gathering the proper data for maximum ROI;
- Strategies for using data in annual giving appeals;
- Data mining as a way to minimize fundraising costs and generate more donor dollars;
- sending your data so it can most effectively be used in segmented, targeted direct mail.
Don’t waste time and money by trying to communicate to those who have shown little or no affinity to your cause.
Our webinar will examine how to look at your constituents through the filter of your database, thus providing a better understanding of who they are and what they are interested in.
Know your audience…manage your data. Successful fundraising strategies depend upon it!
This webinar is hosted by CJW Consulting Services through a partnership with Nonprofit Webinars.
Takeaways:
- Gathering the proper data for maximum ROI;
- Strategies for using data in annual giving appeals;
- Data mining as a way to minimize fundraising costs and generate more donor dollars;
- sending your data so it can most effectively be used in segmented, targeted direct mail.
- Database staff
- Marketing staff
- Webmaster
Tuesday, May 28, 2013 3-4pm ET